Hoka Ownership: Who Owns Hoka Running Shoes and Why It Matters

When you see someone lacing up a pair of Hoka, a running shoe brand known for thick cushioning and lightweight design. Also known as Hoka One One, it started as a small French company focused on trail runners who wanted more protection without extra weight. Today, Hoka is one of the most talked-about names in running—but it’s not independent anymore. In 2013, the company was bought by Deckers Outdoor Corporation, the parent company behind UGG, Teva, and Sanuk. That move didn’t just change ownership—it changed how Hoka reached runners everywhere. Deckers had the distribution, marketing power, and retail access Hoka needed to go from niche favorite to global staple.

Why does this matter to you? Because ownership shapes product direction. When Hoka was independent, it focused on ultrarunners and trail athletes who needed shock absorption for rough terrain. After Deckers took over, they expanded the line to include road runners, walkers, and even casual wearers. That’s why you now see Hoka shoes in gyms, malls, and senior walking groups—not just on mountain trails. The cushioning that helped older runners in Nottinghamshire stay active? That came from a design philosophy refined by Deckers’ research teams, not just a small startup. And while some purists miss the old days, the result is more accessible, better-tested shoes for everyday people.

Deckers didn’t just slap a logo on Hoka and call it a day. They invested in R&D, kept the original design team, and let them innovate—just with bigger budgets. That’s why models like the Clifton and Bondi became bestsellers: they solved real problems, like joint pain from high-impact running, without chasing trends. Hoka’s rise wasn’t luck. It was smart ownership meeting real need. If you’re a senior runner in Nottinghamshire looking for shoes that last, reduce pain, and keep you moving, knowing who backs Hoka helps you trust the product. It’s not about the brand name—it’s about the science behind it, backed by a company that knows how to scale without sacrificing quality.

Below, you’ll find real posts from runners and experts who’ve tested Hoka shoes, compared them to other brands, and figured out what works for different ages and foot types. Whether you’re wondering if Hoka is worth the price, how they compare to Adidas or Nike, or why they’re suddenly everywhere—you’ll find answers here, straight from people who’ve laced up and logged the miles.